Wednesday, May 5, 2010

Marketing at Work

The English says "Made in U.S.A."

The French says "Fabrique aux E.U"

So...if you're a French or European buyer it's made in
the European Union. If you live in the U.S. it's made
in the U.S.

It's on of the clever "FO" batteries! Flexible Origin!

ps
Then again it could that E.U. stands for Etats Unis "United States"


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1 comment:

wa5mlf said...

A Google search for the phrase shows others puzzling over the E.U. abbreviation for various products. Many product examples mentioned on web postings have the "Fabrique aux E.U." following immediately behind "Made in U.S.A."

I believe your second interpretation is correct -- Etats Unis. Here is a forum posting that echoes my thoughts: "I think a French abbreviation for European Union would be UE, since in that language the adjectives come after the noun: Union Européenne."